Ford Motor Company F 4.24%'s stock is down nearly 15 percent over the past year and is trading at a valuation where its F-150 truck franchise alone is worth more than the company's enterprise value, according to Morgan Stanley The Analyst Morgan Stanley's Adam Jonas gave Ford's stock a double upgrade from Underweight to Overweight with a price target raised from $10 to $15 (with a $25 bull case). SourceStochastics are getting overbought, but some upside still holds. $F, Ford Motor Company / D