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Morgan Stanley Turns Bullish On Ford, Says F-150 Franchise Could Be More Valuable Than The Entire Company

Ford Motor Company F 4.24%'s stock is down nearly 15 percent over the past year and is trading at a valuation where its F-150 truck franchise alone is worth more than the company's enterprise value, according to Morgan Stanley

The Analyst

Morgan Stanley's Adam Jonas gave Ford's stock a double upgrade from Underweight to Overweight with a price target raised from $10 to $15 (with a $25 bull case). Source

Stochastics are getting overbought, but some upside still holds.

$F, Ford Motor Company / D