Ford Motor Company F’s exposure to the pickup truck market might be underappreciated by investors, according to Morgan Stanley. The Analyst Analyst Adam Jonas upgraded Ford last week and said its truck business alone is worth more than Ford's entire enterprise value. In a Wednesday update, Jonas detailed the importance of the F-series to Ford's business model. Morgan Stanley maintains an Overweight rating on Ford with a $15 price target. SourceWe can expect a breakout with a further consolidation. $F, Ford Motor Company / D